Amex Turns Gen Z Loyalty Into an AI Advantage

American Express is seeing a massive shift in who holds the buying power in the consumer market. Their latest earnings report shows that Millennials and Gen Z now account for 33% of all spending across the network. For retailers, this means your customer base is increasingly looking for premium benefits and flexible payment options aligned with digital lifestyles. Amex is leaning heavily into AI to personalize these offers, aiming to close the gap between browsing and buying. While general spending grew 9%, the real standout was Travel and Entertainment, which jumped 10%. This indicates that consumers are still prioritizing experiences even as they tighten their belts on basic goods. For operators, this creates an opportunity to market financing or credit options as a way to unlock 'premium' experiences or high-ticket items. Amex is also focusing on merchant-side AI tools. These tools are designed to help business owners better predict customer behavior and offer more targeted incentives at the point of sale. If you haven't updated your payment stack to accommodate the expectations of younger, credit-hungry consumers, you may be missing out on the fastest-growing segment of the market.

Source: PYMNTS

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