Amex ups marketing, tech spend

American Express is doubling down on marketing and technology spending for the remainder of the year. For retailers and merchants, this signals a massive push to drive premium consumer traffic into stores and onto platforms. When a major provider like Amex invests heavily in customer acquisition, it typically results in higher transaction volumes for partner merchants. They are specifically focusing on attracting Millennial and Gen Z cardholders who are increasingly using credit for lifestyle and high-ticket purchases. The company is also prioritizing tech upgrades. This means smoother checkout experiences and better integration for digital wallets and point-of-sale systems. Their goal is to reduce friction at the register, which helps you close sales faster. For business owners, this is a reminder that the premium credit market is still very active despite general economic cooling. Amex cardholders generally have higher disposable income, so their continued focus on brand growth is a positive sign for the retail sector's health in the coming quarters. Expect to see more aggressive promotions and features designed to keep these high-spenders active at your place of business.

Source: Payments Dive

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