Splitit Names Fiserv Exec Nandan Sheth as CEO - PYMNTS.com

Splitit has appointed Nandan Sheth, a former executive from Fiserv and American Express, as its new CEO. This move signals a strategic shift for the Buy Now, Pay Later (BNPL) provider as it looks to deepen its integration with enterprise payment infrastructure. For retailers, this leadership change suggests Splitit is moving away from being just another consumer-facing app and toward becoming a seamless feature within existing point-of-sale systems. Sheth brings extensive experience in global payments and merchant services. His background suggests Splitit will focus on helping merchants offer installment payments without the friction of traditional credit checks or new account sign-ups. Unlike many BNPL competitors that redirect your customers to their own apps, Splitit’s technology uses a customer’s existing credit card limit. This leadership change likely means more robust backend support for large-scale retailers and a focus on keeping the branding and customer experience firmly in the merchant's hands. For operators, the takeaway is stability and professionalization. As the BNPL market faces increased scrutiny and competition, Splitit is doubling down on a B2B approach. They want to be the white-label plumbing that makes your checkout more flexible, rather than a middleman trying to poach your customer data.

Source: Google News: Splitit

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